Second Gates & Seinfeld Ad debuts

By on Sep 12, 2008 at 9:35 AM
News September 12, 2008

On Thursday, Microsoft debuted the second advertisement in its recently launched marketing campaign to improve the public perception of Windows Vista. The first advertisement was met with mixed reactions. Some people noted the comedic qualities and loved it while others failed to see the humor and thought it made no sense. This second ad places Gates and Seinfeld in a house with a semi-dysfunctional family (whose family would be normal if you had those two as house guests?). It remains to be seen whether this marketing campaign will achieve it’s goal of rejuvenating the image of Windows but one thing is for sure: It has us talking and thinking about Microsoft again, especially in the wake of some recent Apple announcements. Pretty clever Microsoft, pretty clever.

Note: The version above is the full 4:30 version, not the clipped version that is currently running on TV.

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  • Ranco

    Hmmm, the next gen OS takes more power to run??

    NO WAY!

    Vista runs fine in high end machines, just not so much on the low end.

  • squarepants

    LOL, I think Galvatron was choking on something when he was typing. I can usually figure out what he is saying after about 15 minutes of re-reading his posts. This time I can’t figure out.

  • http://myspace.com/narekoo NarPhoto

    Bill Gates is SOO dumb for doing this.

  • Jon

    That is some funny stuff!!!!!!!!

  • MarxAnth

    This one was better than the last.. but does very little to improve the brand image.

  • PHug

    Didn’t laugh once, not even a light chuckle.
    Apple’s commercials are 100% better in all respects but i still wont buy anything Apple related so i guess its a wash

  • DavidB

    Laughed many times. Most aren’t getting the point. This is like seinfeld’s tv show, so far they are ads about nothing like his show was about nothing. Wouldn’t surprise me if this series keeps on and we don’t find out what they are about until like Super Bowl time.

  • JustMe

    LOL @ squarepants – sooo true! :)

  • http://www.myspace.com/antbo0gz bo0gzz

    HILARIOUS!!!!!!!
    microsoft ii dont wanna leave but I HAVE TO GO RITE NOW

  • Jackie

    There was an article in either INC or Fast Company magazine a few months back about how Microsoft paid a company an ungodly amount of money to try and to change the perception of Microsoft. It’s amazing how they let Apple beat them down for the past 2-3 years with those commercials without fighting back.

    I’m not sure this works.

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