Hi5 Goes Mobile and Takes on the World

The internationally popular social network Hi5 launched a mobile version (m.hi5.com) of its website this week. The mobile website will allow Hi5 users to send and receive messages, add / request new friends, view friend’s profiles and make comments and also view the real-time status of other members online. With support for 26 languages, Hi5’s mobile website targets the growing number of international users, who unlike their American counterparts, are more likely to use a mobile device to access the internet than a PC. Creating this “culturally relevant” social network and providing it to the world has been Hi5’s strategy and it has worked.  According to ComScore, hi5 grew 79% in the first half of 2008 with the number of unique visitors increasing from 31.4 million in December 2007 to 56.4 million in June 2008. That is more than twice the growth rate of any of the other top 10 social networks! Keep those rates up and they will be poised on the cusp of world domination.

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