Google has launched its new Gears Geolocation API for mobile and desktop browsers. Websites using this API can provide targeted information based upon your current location. The API determines your location using GPS or cell phone triangulation for cell phones and the IP address for desktop browsers. If you are in the UK, you can see the Gears Geolocation API in action on supported Windows Mobile devices at the European Travel site, lastminute.com, and the social discovery tool, Rummble. Point your mobile browser to m.lastminute.com or m.rummble.com, install the Gears application, and get your location based web content served up to you. Gears currently is only available for Internet Explorer Mobile on Windows Mobile devices and for Firefox and Internet Explorer on the desktop. Expansion to include other devices and operating systems such as Android is expected. It is also free for both developers and users. All in all, not bad guys, not bad.