Apple’s second entry into the mobile space is an undeniable success; it’s selling like hotcakes. If one steps back for a moment however, what Apple is doing is quite interesting. They’ve built an awesome handset, no question. The UI is spectacular, the form factor is beautiful and the functionality is fair enough. The iPhone 3G is probably the most desired handset in the world. In the alternate universe that Apple creates with its products however, what’s particularly interesting is the fact that it even manages to build hype by slowly re-introducing the most basic concepts in the mobile world to its offering. Let us elaborate… Think about all of the hype surrounding the App Store and the fact the iPhone would be “open” to third-party development. The world erupted when we first learned about this, and again when the App Store launched, but was it really a big deal? What other smarthphone platform out there doesn’t support third-party development? It’s just the way that Apple rolls. It has happened before and it’ll happen all over again when Apple does things like introduce MMS and copy / paste into existing models or a decent camera into future models. No these aren’t new features by any stretch of the imagination but the world will still go gaga when they come to the iPhone. Sure, there will already be plenty of 8 and 10 megapixel camera phones out there once Apple finally introduces an iPhone with a 3.2 or 5 megapixel cam, but it will still be huge and exciting news for most of the world. Mmm. So with all that out of the way, it looks like Apple may be paving the road once again with its latest innovation; colored plastic cases. First black and white, and now red? Craziness! Quick, run and blog about it! Apple already has (Product) RED ties so it’s perfectly feasible. It’ll also sell like hotcakes because, well, it’s an iPhone. Just wait a year or two until Apple really spices things up by introducing the world to little plastic buttons that can be used to simplify phone operation! It will make typing faster and more accurate and when coupled with a touchscreen, the user will have a complete and versatile interface experience. Can you imagine such a thing?