Microsoft Readies $300M Vista Push

General

Apparently, thinking Windows Vista is a crappy OS is equivalent to thinking the Earth is flat. Mmm. The above image is a teaser of Microsoft’s upcoming $300 million Vista ad campaign, and we’re not quite sure $300 million is going to be enough to accomplish what Microsoft has set out to accomplish. This is an anti-smear campaign in its truest sense. Vista has been nothing short of a whipping boy for the blogosphere since its trouble-riddled release a year and a half ago. All the cool kids hate Vista. Of course it’s difficult to argue that the general dislike is unfounded but Microsoft is about to do its best to repair Vista’s image. From one of the new Vista anti-smear pages on Microsoft’s site:

When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. “Windows Vista is beautiful,” The New York Times raved. It’s humbling that millions of you agree.

But we know a few of you were disappointed by your early encounter. Printers didn’t work. Games felt sluggish. You told us—loudly at times—that the latest Windows wasn’t always living up to your high expectations for a Microsoft product…

We know that’s what some people are saying on the Internet. And in its early days, Windows Vista did experience some compatibility problems. But thanks to our industry partners’ efforts during the past 18 months, here’s where things stand today.

Well Microsoft, you’ve got your work cut out for you. As XP’s run comes to an end, now is probably one of the most important times in Microsoft’s long history. Big Billy is gone, the second coming of Mac computers has arrived and Linux is gaining more ground each day. It should be an interesting couple of years ahead of us.

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20 Comments
  • Nate

    While I agree that a lot of the Venom being launched at Vista is unfounded, I have to admit, launching an ad campaign like this is pretty pathetic.

  • dondgc

    Does this mean the $1,000 worth of my software I thought didn’t work under Vista now works? I can run Acrobat 6 now and don’t need to buy a new version? No more annoying “Install software upgrade” errors under Quickbooks Pro 2006? Web Response Grabber will resume pulling data from email leads and deposit it happily into databases without a $500 upgrade? Oh happy day!

    Yeah, right.

  • Crispeto

    About a year ago I bought a Vista machine that I kept for two weeks. I sold it and bought a MacBook which I’ve happily had ever since.

  • ppcmd

    I own a MacBook Pro and I run windows for the apps I cannot get MAC versions for like the desktop manager for my BlackBerry. Unfortunately for me Missing Sync is not much better than PocketMAC and both are not great at all.

    I have to say what if Microsoft stated you could only use one type of processor family, one type of HDD, one Type of Video card, etc, etc because that is what Apple does. They make the OS and the hardware so they have a lot less issues with mfg that will not support older models of printers so you will have to buy the new one.

    BUT, Apple does cut the cord on support after 3 years on hardware, and the upcoming Snow Leopard will not support PowerPC chips so buy a new mac or get left behind. But you can run XP on older and slower machines, hmmm it makes one think doesn’t it.

    Lets not forget that Microsoft gives free updates and Service Packs as they move forward and updates on Tuesdays. Apple has sat on critical patches and fixes until they were ready to push out the next 10.X.x release.

    Lets not get into Mobile ME and the fanboys who are saying give them a break. Well no I won’t and you know why it should work as promised and advertised and that is what we say to MS isn’t it.

  • j.p.michaels

    They should take the Coin and put it into product improvements instead of tormenting us with ads. I buy any day XPP over Vista again.
    I guess after ME that had to come up with some other crappy program. Vista has too much crap running in the background.

  • MadMike

    See Windows Vista added too much glitz and eye candy but no extra functionality. They replaced easily accessible advanced features with deeply hidden less-functional replacements with more images and useless waste.

    Windows Vista is a non-computer literate HOME OS ONLY. It is not for use in business.

    We need a stable, optimized and efficient Operating System that provides pure functionality. I want a new file system that’s based on a relational database that maintains itself. The registry needs to go the way of the Dodo bird with an xml based settings file repository. A lighter-weight kernel with Just-In-Time modules. A system-wide scheduler that actually schedules on-time. True swap and not just paging.

    Take that and then add a glitzy front-end for the home version that can be turned off. Make the options and the dialogs based on user-level settings. Advanced computer users get advanced menus that allow you to do what you need. Entry-level has easy to follow dialogs that have the OS do everything for you “Fix my internet” and the like.

    Is that so hard? No. Microsoft, Drop everything you have and start from scratch. Forget backwards compatibility. Use VM’s for that.

  • Modano

    “living up to your high expectations for a Microsoft product”

    HA HA HA HA HA HA HA HA HA! Did they really write that? HA HA HA HA!

  • Huskyfan

    Let there be no mistake – Vista is still sluggish running games. I just reformatted and went back to XP last week. My gaming stats having improved by over 500%

  • keymaker

    Why not use the $300mil to hire some real engineers to fix up vista, Come on as much as i love Msft i’ll have to admit Vista sucks compare to XP

  • Galvatron

    @ Mad Mike ther is an answer to all your Desires It’s linux try ubuntu an if your a dvd watcher get automatix an for older games wine an cedega

    very stabple very secure And besta of all it’s free. I have even seen linux run on macbooks

    ironinicly it is stated tha vista runs pretty good on crapple hardware

    an linux is good for busness as well as research when i worked as a custodian in ASU’s math build ing in batmen physical science center the majority of the systems in that build ing ran Linux folled up by windows 2000 xp and solaeris 9 only 1 maching in the entire building was a mac everything els was a pc destop maching sever or super computer

  • boogalooboy

    That $300 million could go a long way to getting a decent browser on Windows Mobile but as I have always thought, WM is not of the slightest importance to MS. This money will be wasted and in a few years time MS will be wondering where everything went wrong. I can tell you now boys, your priorities are out of order and you are too slow to respond to the competition. Only a matter of time before MS as a whole goes the way of the dinosaur.

  • zephxiii

    Vista sucks, I HATE how they screwed up the file explorer bit. Always changing the views of certain folders etc…..PISSES ME OFF. Why do i need “Artist, Genre, track..etc)” columns for a folder full of PDFs in details view??? WTF

  • novice

    I love Vista absolutely. I can never understand people who prefer it over XP. Buy better hardware misers.

    I have said before if XP is faster than Vista then Win 98 is faster than XP and DOS is faster than Win98. Why not get DOS then?

    Vista’s indexing is brilliant. The look is great too. I have found it more stable than my XP.

    Some guy suggest Linux, well, Linux is crap for non-techies. There are more people in the world than computer experts who can run and manage Linux.

    I have been using computers since 1990 but I am not a computer major but know enough about using computers and I really don’t understand how people can compare Linux with windows. Linux is not easy for non-techies.

  • Tune c

    Go back and fix up longhorn so it can play my games right than i’ll get it.

  • RON

    MacDailyNews Take: Does the $300 million somehow magically change Windows Vista from a frustrating, bloated, upside-down and backwards derivative wannabe Mac that runs mainly on low-margin, fugly, cut-rate hardware?

    Leave it to Microsoft to spend $300 million trying to chrome-plate a turd when what they really ought to be doing is tossing the whole thing in the Trash “Recycle Bin” and starting from scratch.

    Microsoft Windows will die on the altar of “backwards compatibility.”

    MDN notes about SSD: Sounds like Toshiba’s SOL then, huh? Unless you like limiting yourself to running a bloated upside-down and backwards OS that’s not optimized for your storage hardware while concurrently prohibiting yourself access to the world’s most advanced operating system along with reams of best-in-class applications. Get a Mac – you can even slum it with Windows when you want to see how poorly you can make your SSD perform.

    Great! Bastardize your hardware design in order to compensate for Microsoft’s ineptitude. Do we all get to use these drives that will offer controllers that are designed around Vista’s shortfalls? Oh, the excitement.

    Windows. It is your father’s OS.

  • STLNick

    The problem with Vista is not an inferiority to XP, it’s the fact that the social engineers/promoters have been better at promoting Mac by directly attacking Vista, and hey, who can blame them? Somebody did their job at Apple and voila – success, they take a bigger piece of the pie (not necessarily a lot bigger though). But kudos to them.

    However, ‘ppcmd’ (message above) is exactly right – Create one system, with no interchangeable parts, no real personality, and that only works with itself, and what you have is the Mac. It’s based on a closed-minded set of protocols that, while they may work well in their own way, leave no room for the unlimited variety of applications and possibilities one finds with a Microsoft based product. Don’t get the wrong idea, I’m not Bill Gates’ biggest fan, but I know that I get a lot more for my money and time from my PC than most do with their Macs – and yes, I am a techie.

    The truth is, time mends all wounds…
    Windows XP is almost seven years old! Are you going to tell me you never had the BSOD again even 18 months after it came out? In fact, it wasn’t until the release of the long-awaited Service Pack 2 – three years later, and a few security updates beyond that, that I became comfortable with XP. But towards the end of it’s lifespan, just before Vista, it was already painfully obvious that the internet was bypassing the abilities of XP with newer and more sophisticated Web 2.0 applications. Not only that, but even the newer versions of IE, Java, Adobe web apps (Flash, etc.), and next-gen collaboration tools are moving beyond the look and use of XP.

    Just give it time… you got used to XP, the same ‘growing pains’ must and will happen with Vista… In the meantime, try learning something. The more you know – the more powerful you are.

  • Galvatron

    @ron your a crappl fan boy and it shows
    @ novice ubuntues geard towrd avrageand users like yourself and is gui based been using comps since 85 when all they had in elementry was crapple iie’s and all you had was a few disk drives.

  • bluehorseshoe

    Linux gaining on the desktop more each day? LOL…I still haven’t met one person running it in any of the companies I’ve worked at or any of my clients on the desktop.

    As for Vista, I don’t see the big issue. It’s more stable than XP, better organized, etc. I’m not a Microsoft fan, but I think it’s outdone when it comes to the MS hatred. It’s not much of an upgrade to XP, but let’s not bash for the sake of bashing either, we all have options to choose from. I love my MacBook Pro, but when you call out a company that sells their OS by the gazillions, you better know technology to back up your argument.

  • MadMike

    @Galvatron:
    I have a FreeBSD workstation with Blackbox. I do all of my “work” on that. What I can’t accomplish on that I have a Windows XP machine that is hacked up and tweaked just right and then my Macbook Pro for everything else.

    I never really liked Ubuntu and a lot of the other “Linux for the Rest of Us OS’s” I do like Gentoo though and used that to set up a subversion repository on a 20w mini pc.

  • johdaxx

    Is that Microsoft’s graphic? I wonder if they realized the ship they portray there looks more like a clipper from the 1800s when sailors knew for sure the world was round because they’d sailed around it.

    If they’re referring to Columbus’ journey, maybe they should have shown something built in the 1400s, The Santa Maria was much less graceful looking, fat and probably with only one large sail per mast.

    Somehow I find some odd consistency between their good looking but sloppy marketing campaign and their good looking but sloppy OS.

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