What do You do on the Mobile Web?

As more and more devices become equipped with capable web browsers, it becomes increasingly interesting to learn where mobile mobile web users are spending their time. Companies spend massive amounts of time and money mobilizing websites and ensuring that their content is accessible from any device. So who’s getting a solid return? According to a recent study conducted by M:Metrics, smartphone web browsers spend the majority of time each month browsing through the pages of cragslist.org. You dirty, dirty heathens. We’d like to think that the jobs, community and other such sections are well traveled but we know better. Of the 4 hours and 38 minutes smartphone users spend each month browsing the web on average, craigslist.org sees an average of 1 hour and 39 minutes. The second most popular mobile web destination is eBay.com with an average of 1 hour and 29 minutes. Basically, smartphone users like looking at old junk – in more ways than one. Behind the two leaders are popular social networks MySpace and Facebook with 1:25 and 1:24 respectively. What all this says to us: Smartphone owners use the mobile web to check out local transvestites, buy tattered old couches and hand-sewn tea cozies, and then tell all of their friends on MySpace and Facebook about it. Are we oversimplifying?

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