HTC to launch North American brand campaign

In apparent anticipation of their upcoming "game changing" May 6th announcement, HTC is getting ready to launch their first ever North American brand awareness campaign. The Taiwanese manufacturer is well known for its carrier-branded devices, but has recently begun dabbling with promoting their own brand. Hoping to raise brand awareness and further solidify its place at the top of the Windows Mobile (and upcoming Android) food chain, they’ve prepared a commercial campaign that should hit movie theatres, in-flight entertainment screens, television, print, and outdoor ad spots alike beginning this week.  The first ad is already out, and besides us begging them to change the Apple-esque ending (no, really, we begged), the commercial is actually quite well done. Could HTC be planning to expand their direct-to-consumer retail business a la Nokia and Apple? We’re not sure, but they certainly have our vote of confidence if they go down that road.

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