ROKR hasn’t been a particularly successful brand for the rumors-magnet that Motorola’s handset segment has become of late. A brief stint with iTunes, some reworked design attempts; it seemed nothing would bring the ROKR much success. Motorola’s latest incarnation dubbed ROKR E8 however, could be just what the doctor ordered to turn the tides for the struggling handset manufacturer. We’ve seen and read plenty about the new ROKR; 2GB of internal memory, A2DP and 3.5mm audio port, full HTML browser, “Real Audio (RA) v10 Microsoft music ecosystem” and of course the extremely unique keypad. The E8 sports Motorola’s first haptic touchpad design which provides vibrating tactile feedback as the user touches each virtual key. It also features a FastScroll touch-sensitive navigation wheel and ModeShift lighting which reconfigures illuminated button labels as different areas of the UI are accessed. It really is a well-designed handset. T-Mobile seems to agree and word on the street is that they’ve picked it up for US distribution. No word yet on pricing or availability, but we can definitely see this device having some good success amongst younger consumers in the US.
T-Mobile Picks up Motorola ROKR E8
Updated Dec 19th, 2018 5:57PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
