New 40 GB PS3 pushes sales

Sony has done the impossible, pushing Playstation 3 sales to a point that might almost be described as…impressive. The newly released 40GB PS3 model seems to have caused a surge in unit sales, shoving the PS3 into competitive territory with Microsoft and Nintendo. Prior to the appearance of the 40GB version, the Playstation 3 was consistently moving around or under 30,000 units every week. Not great. The first week numbers for the 40GB model are in, however, and they’re a bit staggering. During the first week that the 40GB PS3 was available, there were 100,000 total units moved. Yikes. Whether this is a fluke, or signals a turning point along the rocky road towards console sales security remains to be seen, but whatever the outcome it’s clear that Sony is moving in the right direction.


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