This isn’t the first Vertu Ferrari Edition phone to come out of the U.K., but it is a more limited one. Integrating Ferrari leather and an embossed Ferrari emblem on the handset, Vertu is going after their target Ascent market — car fanatics. In addition to the aforementioned additions to the Ascent, the Ferrari edition also sports an engraved Ferrari transmission gate on the back battery cover. At its core though, the Vertu Ascent is unchanged, and you’ll find the usual Vertu Conciege service included. If you’ve been fancying a limited edition Vertu, the best bet would be to hop on this pretty soon, as only 60 handsets will be manufactured, and they all come with free “tune ups” (leather replacement, polishing, etc.) once every 6 months for life. Don’t forget your African American Express card at home though, as this is going to run you around $25,000.