25% of iPhone users are switchers

For anyone that thought Jim Balsillie had a point when he contended that Apple was effectively pimping AT&T, take note here. According to a report filed by the American Technology Research firm, roughly 25%, or a full quarter of all new iPhone users were willing to jump ship, paying countless ETFs along the way from their previous carriers, for the privilege of owning a Jesus Phone. If we take the cautious estimate of 500,000 units sold over the release weekend, that gives AT&T a cool 125,000 new subscribers, all gained within a 3 day window. Actual number are likely much higher. This is no mean feat in an industry that is struggling for customer retention and experiencing record high churn levels. AT&T getting pimped? Never that.


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