Yahoo introducing SmartAds to target you specifically

Remember the scene from the movie “Minority Report” where Cruise is walking through that transit station with his new eyes, and each one of the ads that popped up read the eyes and tailored themselves to the individual? We’re not there yet, but taking a step in that direction, is Yahoo, who is set to integrate what they’re calling SmartAds. Basically, they take all the art from an ad-buying client, then database info for pricing, and combine it with info it already has on the user and his/her demo and surfing habits, creating an entire product-specific advertisement. Future versions look to include the ability to purchase right in the ad, rather than jumping to another site. This, of course, is assuming that people don’t blow right by the ads in the first place.


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