Nokia launches Bluetooth-enabled N95 campaign

It looks like Nokia saw Apple’s recent iPhone ad campaign as a challenge. The Finnish cell phone company is set to unleash their biggest marketing blitz yet, targeting New Yorkers with a bevy of N95 specific ads. The campaign will consist of street teams, billboards, and print ads, all of which are pretty much par for the ad blitz course. The innovation, however, comes in the form of Bluetooth-enabled bush shelters. The wireless bus stops will allow users with Bluetooth phones to download free music to their handsets. It’s unclear if Nokia has commissioned special N95 specific songs (Imagine Mims chanting This Is Why I’m Hot in Finnish), but who can argue with free tracks? Regardless of how well the iPhone, it’s keyboard, and it’s battery, ultimately perform the impending release has certainly forced the competition to bring their A-game.


View Comments