“Sprite Yard” to give teens more social networking, parents headaches


I’ve often wondered why anyone would jump on the social networking bandwagon at this point in the game. Really…how does one out-MySpace MySpace? Or even Facebook? That said, Coca-Cola has decided to enter the arena with their own version called “Sprite Yard.” It will target teens with cell phones and give them access to everything MySpace offers in a better way personal profiles, photo sharing, and online chatting. Assuming that anyone cares, which is difficult to suggest will happen, considering lack of affinity towards a brand such as Sprite (especially in that demo), there’s also the obvious risk of high data charges with no parent permission. Have fun with that, parents.


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